Marketing Controlling: content + no. of pages

Dear Marketing Controlling Students!

As you asked me about the number of pages for each section of MC project below there is such specification.

1. The description of the company  ca. 2-4 pages
2. The specification of its stakeholders. 1-2
3. The analysis of 4C's and 4 P's. 1-2
4. The marketing plan. 1-3
5. The marketing budget. depending on how you print it ;-)
6. The analaysis of the budget and conclusions.2-3

Marketing controlling presentation

Marketing Controlling – presentation

20 minutes – maximum

1)    Presentation for management and/or shareholders

2)    It should reflect structure of project

3)    Number of points – equal to the whole project team

4)    Presentation is assessed by the group

5)    Criteria: information, communication, professionalism

Marketing controlling project content

Marketing controlling project should coinsist of:

1. The description of the company
2. The specification of its stakeholders.
3. The analysis of 4C's and 4 P's.
4. The marketing plan.
5. The marketing budget.
6. The analaysis of the budget and conclusions.

Marketing controlling assessment criteria

Marketing controlling mark will be based on:
- projct points (maximum 12 points);
- prpject presentation (maximum 6 points);
- active participation points (non limited).

The projest team should be international and it should consist of maximum 5 people. If the gruop is bigger or not international the points will be decreased by 3.