MARKETING CONTROLLING- PROJECT AND PRESENTATION

CONTENT

 The description of the company (real or non-existing) ca. 2-4 pages
2. The specification of its stakeholders. 1-2
3. The analysis of 4C's and 4 P's. 1-2
4. The marketing plan. 1-3
5. The marketing budget. depending on how you print it ;-)
6. The analysis of the budget and conclusions.2-3

PROJECT TEAMS:
max: 4 people, teams should be international

19th of April - consultation day for project

PROJECT DELIVERY (written version): 26th of April

PRESENTATIONS: 
on April (26th)
on May (10, 17)

15-20 minutes